TikTok is rolling out a brand new “Associates” tab that replaces the “Uncover” tab within the backside menu of the app. The corporate says the brand new tab goes to roll out to extra individuals over the approaching weeks and that it’ll enable customers on the platform to search out content material from individuals they’ve linked with. TikTok didn’t elaborate on the rollout or say whether or not it will likely be coming to all customers sooner or later.
“As we proceed to have fun neighborhood and creativity, we’re bringing a Associates Tab to extra individuals over the approaching weeks, which is able to permit you to simply discover and luxuriate in content material from individuals you’re linked with, so you’ll be able to select much more methods to be entertained on TikTok,” the corporate stated in a tweet.
A screenshot that TikTok posted alongside the tweet reveals that customers will see a banner that claims “watch your pals’ movies” as soon as they click on on the Associates tab. When you’ve got linked with your pals on the app, you’ll see their content material on the web page. In case you haven’t, TikTok will counsel that you simply join with associates by means of your contacts or that you simply join together with your Fb associates. The web page additionally suggests accounts from individuals that you could be know and shows a comply with button subsequent to every identify.
Social media marketing consultant Matt Navarra first noticed the brand new tab final month, noting that it could exchange the Uncover tab. It’s an attention-grabbing transfer for TikTok to exchange its Uncover tab, which reveals customers quite a lot of content material, together with trending hashtags and movies. The Uncover tab additionally features a search bar that allows you to seek for particular content material. It’s value noting that there’s additionally a search icon on the highest proper aspect of the homepage that can be utilized to seek for specific movies and likewise suggests particular searches primarily based in your exercise and former searches.
TikTok’s resolution to maneuver away from a Uncover tab is attention-grabbing and signifies that it’s trying to provide a brand new solution to advocate content material primarily based in your precise friendships. It does seem to be a peculiar transfer in some methods, particularly since TikTok already has a “Following” tab that shows the entire content material from individuals you comply with on the app, which might embrace your pals.
The brand new tab is a manner for TikTok to transcend the Following tab and current itself as a extra interpersonal app, versus a spot that merely highlights viral and standard movies. The corporate appears to be like to be prioritizing this new private content material discovery over trending movies seen by means of the Uncover tab that will have appeared in your “For You” web page rotation anyway.
TikTok has been making some adjustments to its app over the previous few months and most not too long ago launched a manner for customers to see who seen their profile. The function is just out there to customers who’re above the age of 16 and have fewer than 5,000 followers. When you’ve got the function, you’ll see an eye fixed icon within the top-right nook if you have a look at your individual profile. In case you click on on it, you’ll see who seen your profile within the final 30 days.