A Twitter marketing campaign is making an attempt to avoid wasting “For Coloured Women Who Have Thought-about Suicide/When the Rainbow Is Enuf” after it was introduced this week that the critically acclaimed Broadway present can be closing.
Theater journalist Ayanna Prescod and energy publicist Lisa Goldberg have been spearheading the cost, tweeting out pairs of tickets obtainable without cost “for any girl, POC, theater pupil who want to see the present,” Goldberg posted.
Tickets have been sponsored by Broadway legends together with Chita Rivera, Bebe Neuwirth, “Into The Woods” choreographer Lorin Latarro, “Humorous Lady” star Ramin Karimloo and “Mare of Easttown” actor Joe Tippett.
“My preliminary tweet was to supply one WOC a pair of tickets … Then I went on to ask somebody to match me. Due to the outpouring of affection we now have up to now bought about 40 pairs of tickets and that doesn’t embody individuals who have branched out to purchase. I’m overwhelmed,” Prescod tweeted on Thursday.
TodayTix has joined in to assist, dropping their charges related to shopping for a number of rounds of tickets.
We’re instructed that the marketing campaign — which hopes to create sufficient buzz for the present to generate extra gross sales and keep open — has introduced in additional than $15,000 in ticket gross sales.
Camille A. Brown has made historical past with the present, turning into the primary black girl to direct and choreograph a Broadway play since 1955.
The New York Instances known as the work, a mixture of dance and poetry, “thrilling and exuberant.” The Hollywood Reporter mentioned the present is “a joy to witness,” and Vulture praised it as a “triumph.” A evaluation in Broadway news stated, “For the 95 minutes it took to expertise this new adaptation, I used to be so enthralled with the wonder splaying out in entrance of me, it was tough to look down and scribble notes.”
The present is about to shut Could 22, three months sooner than deliberate after audiences have been simply half full.