“Found on TikTok, showcased on MTV, launched into superstardom by Pepsi” — that is what changing into a popstar will quickly seem like for eight up-and-coming artists.
Pepsi, MTV and TikTok have introduced the debut of a recent new music competitors, Changing into A Popstar, set to premiere Thursday, March 24 on MTV. Produced by Jesse Collins Leisure and Velocity, Paramount’s in-house artistic content material studio for the corporate’s main portfolio of manufacturers, the first-of-its-kind, five-episode collection will convey collectively eight artists initially found on TikTok, giving them the chance to showcase their skills to a panel of celebrity judges comprised of Joe Jonas, Becky G and Sean Bankhead. Jonas and Becky G can even function Government Producers on the collection.
Every week, contestants will create an authentic music accompanied by a one-minute music video based mostly on a brand new theme; they will then be critiqued by the movie star judges, with eliminations occurring on a weekly foundation.
After every episode airs, followers at residence can get in on the motion by means of an revolutionary second-screen expertise, permitting them to vote by looking out #MTVPopstar on TikTok for his or her favourite artist movies of the week on a devoted voting web page. Voting opens instantly following the episode and stays open till 48 hours earlier than the following episode premieres. The profitable artist every week will rating a money prize from Pepsi on prime of the eventual grand prize. Winners of the earlier week will likely be introduced throughout a reside pre-show on @MTV on TikTok that may embrace unique content material from our expertise, permitting followers to get entangled with interactive Q&As.
Finally, two artists will likely be chosen to battle it out in a finale particular — and one will stroll away a “popstar” with a grand prize, plus their very personal Pepsi business set to premiere through the MTV Video Music Awards. As well as, Pepsi will present funding and assets to assist take the winner’s profession ambitions to the following stage.