To this point, Blueland, contemporary off its $20 million fundraise again in February, has largely been specializing in dwelling cleansing merchandise. In the present day, the modern cleansing firm launches a brand new product that helps you be as clear as your home, embracing the identical “hey, let’s not ship water if we will keep away from it” mannequin as its home cleansing product.
The model is launching a refillable physique wash. It’s a gel cleanser that comes as a powder. The primary time you order, you will get a Ceaselessly Bottle, together with a sachet of powder. Add it to water and shake, go away it for an hour or so to “activate” and it’s able to go — all whereas eliminating plastic waste and with out having to spend the additional sources transport water from the producer to your door.
The corporate says its product is “formulated for individuals and the planet, utilizing solely pure and secure components like Oat, Vitamin E, Vitamin B, Kaolin Clay and Coconut Acid.” Additional bolstering its environmental cred, it’s sulfate-free, paraben-free, phthalate-free, aluminum and silicone-free, and doesn’t embrace dyes or petroleum-based components.
Blueland’s mission is to maintain decreasing our reliance on plastic; good factor, too — packaging is the biggest generator (46%) of all plastic waste, and the non-public care business is among the many largest producers, creating greater than 120 billion models of packaging yearly globally. Reusing simply 10% of these merchandise, we might forestall virtually half of the annual plastic ocean waste.
“After conducting analysis to know what merchandise would allow us to have the biggest influence on waste prevention, physique wash rose to the highest,” says co-founder and CEO Sarah Paiji Yoo. “Given the frequency and floor space physique wash covers, we are inclined to cycle by means of it faster. Tackling one of many highest frequency and bulkiest merchandise meant we’d have the flexibility to attain the best influence in decreasing single-use plastic with solely a single product.”
Blueland’s physique wash is obtainable in three scents:Raspberry Hibiscus, Waterlily Dew and Sandalwood Sage.
The Physique Wash Starter Package retails for $18 and contains the reusable Ceaselessly Bottle and a powder refill pouch that makes 18 oz of physique wash gel; extra refill pouches begin at $9.